Marz Homes · Smithville, Ontario
Smithville Station
A master-planned community of singles and towns in Smithville — honoured as HHHBA Project of the Year.
Client
Marz Homes
Year
2019
Product
Master-planned community — singles + towns
Status
Complete
Smithville Station is a master-planned Marz Homes community of single-family homes and towns, positioned around the story of a small Ontario town choosing to grow deliberately.
The brief
Marz needed to launch a full master plan — singles, towns, amenity spaces — into a market where “Smithville” wasn’t yet a household name for buyers from the GTA. The brand had to give buyers a reason to consider a town they hadn’t previously considered.
What we did
The identity leaned into the “station” idea: a community as a departure point for a specific kind of life. Sales collateral, the presentation centre, digital lead generation, and community-launch storytelling all rolled up under that promise.
Recognition
Smithville Station was named HHHBA Project of the Year — a peer-industry recognition of the community as a whole, not just its marketing.
Services delivered
- Brand strategy
- Community storytelling
- Sales collateral
- Presentation centre
- Displays & signage
- Digital lead generation
Recognition
- 🏆 HHHBA Project of the Year
The work
More work
